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Your Step-by-Step Guide into Web Design
Design, Build & Convert: Your Practical Guide to Web Design Mastery
Design, Build & Convert: Your Practical Guide to Web Design Mastery
Design, Build & Convert: Your Practical Guide to Web Design Mastery
I've been planning this ebook for over a year.
But I recently founded a design agency and my time has been taken up with managing projects, building a team, and putting processes in place for them.
One of my team members is an artist with incredible skills. I thought that, with some guidance, he could become a great web designer. I explained the basics and gave him some work to do.
I've been planning this ebook for over a year.
But I recently founded a design agency and my time has been taken up with managing projects, building a team, and putting processes in place for them.
One of my team members is an artist with incredible skills. I thought that, with some guidance, he could become a great web designer. I explained the basics and gave him some work to do.
Mistakes happened, of course, and I provided him with guidance. But the problems kept recurring. I realised that what was obvious to me still wasn’t clear to him.
Spacing is off
❌
Text isn’t accesible
🔠
Same mistake
🚫
Proximity principle is broken
🚨
💔
Looks chunky
Doesn’t solve business problem
🛑
Mistakes happened, of course, and I provided him with guidance. But the problems kept recurring. I realised that what was obvious to me still wasn’t clear to him.
Spacing is off
❌
Text isn’t accesible
🔠
Same mistake
🚫
Proximity principle is broken
🚨
💔
Looks chunky
Doesn’t solve business problem
🛑
I gave him books and articles to read but they fell short of providing him with the detailed practical guidance he needed. Some were also outdated and misleading.
I gave him books and articles to read but they fell short of providing him with the detailed practical guidance he needed. Some were also outdated and misleading.
That’s when I decided to do it myself – to distill everything I know into a single source – and make something that provides young designers with the guidance they really need to excel.
This is the complete start-to-finish manual for creating high-converting landing pages
That’s when I decided to do it myself – to distill everything I know into a single source – and make something that provides young designers with the guidance they really need to excel.
This is the complete start-to-finish manual for creating high-converting landing pages
Copy
Visuals
Web Design SOP
Docs & Communication
Storytelling
Step-by-Step
Design Essentials
Copy
Visuals
Web Design SOP
Docs & Communication
Storytelling
Step-by-Step
Design Essentials
Is it for You?!
this isn’t just another guide
this is the complete, start-to-finish guide for creating high-converting landing pages.
🔒
For PROs
Advanced design techniques and core web design skills you actually need
🔒
For PROs
Advanced design techniques and core web design skills you actually need
🤫
Foundation for anyone looking to start their web design freelance career
For Newbiees
🤫
Foundation for anyone looking to start their web design freelance career
For Newbiees
Team
Training manual I can hand to any new team member to get them going
Team
Training manual I can hand to any new team member to get them going
eBook Summary
All Essentials that even Senior Designers Miss
From landing clients to design and no-code development
Landing Clients
Proven strategies to find clients & built trust-based relationships
45
67
Landing Clients
Proven strategies to find clients & built trust-based relationships
45
67
Landing Clients
Proven strategies to find clients & built trust-based relationships
45
67
All Freelance Documents
Contract, Proposal, Invoice
📜
🖋️
All Freelance Documents
Contract, Proposal, Invoice
📜
🖋️
All Freelance Documents
Contract, Proposal, Invoice
📜
🖋️
Onboarding & Communication
Professional & clear approach
Welcome onboard, Mike!
🔐
Thank you, Marina!
✅
Slack Connect
Onboarding & Communication
Professional & clear approach
Welcome onboard, Mike!
🔐
Thank you, Marina!
✅
Slack Connect
Onboarding & Communication
Professional & clear approach
Welcome onboard, Mike!
🔐
Thank you, Marina!
✅
Slack Connect
Research & Analysis
Streamlined process & resources to make research easy for you
🧭
Discovery
🕯️
Q&A Session
Research & Analysis
Streamlined process & resources to make research easy for you
🧭
Discovery
🕯️
Q&A Session
Research & Analysis
Streamlined process & resources to make research easy for you
🧭
Discovery
🕯️
Q&A Session
Copywriting & Storytelling
Turn user attention into results
💡
Clear
❣️
Emotional
🔑
Concise
Copywriting & Storytelling
Turn user attention into results
💡
Clear
❣️
Emotional
🔑
Concise
Copywriting & Storytelling
Turn user attention into results
💡
Clear
❣️
Emotional
🔑
Concise
Grids & Layout
Theory, techniques and process to create stunning web layouts
Fixed
Auto
1440px
375px
Grids & Layout
Theory, techniques and process to create stunning web layouts
Fixed
Auto
1440px
375px
Grids & Layout
Theory, techniques and process to create stunning web layouts
Fixed
Auto
1440px
375px
Typography
How create perfect typography settings to make it pop.
H1, 80px
body, 16px
Typography
How create perfect typography settings to make it pop.
H1, 80px
body, 16px
Typography
How create perfect typography settings to make it pop.
H1, 80px
body, 16px
Color
Theory, how to choose, use and apply color in web design
Color
Theory, how to choose, use and apply color in web design
Color
Theory, how to choose, use and apply color in web design
Visuals
A strategic process to boost your creativity for web design visuals
Visuals
A strategic process to boost your creativity for web design visuals
Visuals
A strategic process to boost your creativity for web design visuals
Complete Design Process
No mess, no time waste
📞
Discovery Call
📝️
Contract & Invoice
📮
Gather Materials
🔍
Research & Analysis
🔮
Website Structure
Complete Design Process
No mess, no time waste
📞
Discovery Call
📝️
Contract & Invoice
📮
Gather Materials
🔍
Research & Analysis
🔮
Website Structure
Complete Design Process
No mess, no time waste
📞
Discovery Call
📝️
Contract & Invoice
📮
Gather Materials
🔍
Research & Analysis
🔮
Website Structure
No-code Developement
Manage the whole project yourself
No-code Developement
Manage the whole project yourself
No-code Developement
Manage the whole project yourself
Review, Test & Hand-off
Close it professionally to build trust
Performance
96%
Review, Test & Hand-off
Close it professionally to build trust
Performance
96%
Review, Test & Hand-off
Close it professionally to build trust
Performance
96%
Streamlined Process
Complete Web Design SOP
From landing clients to design and no-code development
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Week 1
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Week 2
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Week 3
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Week 4
Discovery
Discovery
Onboarding
Onboarding
Pre-qualify
Invoice
Invoice
Contract
Visual Direction
Structure
Structure
Copywriting
Storytelling
Figma Design
Figma Design
Visuals
Research
Gathering Data
Framer Development
Framer Development
Hand-off
Hand-off
Test
Test+Enhance
Discovery
Onboarding
Pre-qualify
Invoice
Contract
Visual Direction
Structure
Copywriting
Storytelling
Figma Design
Visuals
Research
Gathering Data
Framer Development
Hand-off
Test
More than design
Master the Secrets of High-Converting Landing Pages
A huge part of the ebook is dedicated to high-converting website recipes: structure, sections, design elements, visual examples
👩🏻⚖️
Social Proof
👩🏻⚖️
Social Proof
⭐️
Trust Signals
⭐️
Trust Signals
💡
clear CTA
💡
clear CTA
🤌️
Simple Offer
🤌️
Simple Offer
🦾
Story, solution, system
🦾
Story, solution, system
🎯
Value proposition
🎯
Value proposition
🎎️
Problem-Solution
🎎️
Problem-Solution
💯️️
Scarcity/Urgency
💯️️
Scarcity/Urgency
🔏️
Guaranties
🔏️
Guaranties
🔥️
objection killers
🔥️
objection killers
🖼️️
Transformation
🖼️️
Transformation
💎
Value Stack
💎
Value Stack
Above the fold
🗒️ Trust Signals
📌 Value Prop
🗒️ Pricing
Clear CTA
Above the fold
🗒️ Trust Signals
📌 Value Prop
🗒️ Pricing
Clear CTA
👩🏻⚖️
Social Proof
⭐️